Lionsgate was looking for a way to satisfy their ‘super fans’ and drive more viewers with exclusive content for their critically acclaimed, award winning series Mad Men.
One Circle partnered with Lionsgate midway through Season 2 and worked on Mad Men for over 5 years . We created promotional content for the web, on-air and social. We produced multiple videos including Behind the Scenes, Look At, Roundtable discussions and Series Overviews. At the end of the series, Lionsgate wanted to recreate the pilot with user generated clips and handed the entire project to One Circle Media.