BBC

How to market a successful BBC series to the American market

The Challenge

The limited release series McMafia needed a new approach to market to an American audience. BBC wanted in-depth interviews with the author, cast and crew to really push the engaging story. The BBC’s internal creative services promos team also needed support with post-production overflow.

Our Solution

One Circle pitched a series of in-depth multi-camera documentary stylized interviews that would bring the viewer into the world of McMafia. We conveyed the realistic story of a global organized crime syndicate operating from every corner of the world. One Circle also worked with the internal creative services promo team at the BBC to produce promos for various shows including The Planet Earth: Blue Planet II series.