BBC

How to market a successful BBC series to the American market.

THE CHALLENGE

The limited release series McMafia needed a new approach to market t o an American audience. BBC wanted in depth interviews with the author, cast and crew to really push the engaging story

OUR SOLUTION

One Circle pitched a s eries of in – depth multi camera documentary stylized interviews that would bring the viewer into the world of McMafia. We conveyed the realistic story of a global organized crime syndicate operating from every corner of the worl

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